I see what you are aiming at here, but I think also that being new, you'll also tend to take the 360 mile radius thing to an inaccurate conclusion. 360 is a rough measurement for where the price and your money make things very difficult for you IF you were in a battle. That's all. Uncontested recruits can be signed for $110 from Siberia or any other long distance location. If no one contests the recruitment, you win, plain and simple.
Another thing you are probably not taking into consideration is that the area around the school in question is well saturated with other schools on all 3 Division levels. Maybe he doesn't want to fight for every single recruit every season, maybe he doesn't feel the recruits, even the better ones from that area, are worth the high cost of fighting 1 or more school to sign them. My school is in Texas, and Texas is a BIG state, most of my recruits come from Texas, but while that says something to you (maybe), it doesn't tell you the whole story, even though you think it might.
El Paso, Tx is 570+ miles from my campus, Redford, Tx is 500+ miles from my campus, Dalhart, Tx is also over 570+ miles from me and yet I've had recruits from all those places in seasons past. Once you are over the 350 to 500 mile range the difference in price per mile is much less dramatic than it is when you are under 360 miles. I almost always scout Texas, because I'd be a fool not to, but I also always scout at least 1 other big state and later on in recruiting I will sometimes search for specific attributes and if I see something, I like, I may scout either his whole state or maybe do 1-2 scout trips. And, again, if the recruit is uncontested, your costs are NIL.
Recruiting classes cycle up and down in quality, sometimes you simply can't find anyone locally who meets your needs. I can't state this enough, if there is no battle, there is NO REASON not to recruit nationally. I can recruit a guy from Maine, if his cores look good and I get a single scout report that tells me what I want to hear w/o scouting the whole state, and I can do it reasonably cheap as long as there is no other school fishing.