Posted by MikeT23 on 1/15/2017 8:18:00 PM (view original):
Except, if you search "sim sports", WifS is right there on the front page.
Does anyone believe, if you're interested in this type of game, that it's hard to find?
I know you're saying that the proposed market would be small even if WIS did advertise, but I think most would disagree with you, up to a point. I doubt the market is anywhere near the size of say fantasy sports, or even an ncaa/madden type of population. The thing is I'd be willing to bet there is a decent sized portion of the fantasy sports community who would be interested in something like this. The fantasy sports community is projected to be around 60 million people an that number is climbing yearly. If 5% of that population who was not previously aware of WIS games now learn about it through advertisements, you now have 3 million people who are now aware of it. If only 5% of that 3 million take an interest, that's potentially 150k new users. Let's assume only 10% of those stay, you now have 15k long term users.
The advertising would not be much if they streamed it in their sports ticker, maybe occasionally provided a bump for it in one or two of their fantasy shows, advertise it on the front page of FOXsports.com etc. All of these things are small hits that could significantly create a long term bump. These are small numbers I provided, but there is a potential there to grow.