If you think about it, it all makes sense. What does Todd lower into Jesse's cage/dungeon----BEN AND JERRY's ice cream. Walt, when he rescues Jesse, learns of the incident and cleverly convinces Jesse that Ben and Jerry's are the puppeteers of the Uncle Jack, Todd and his crew.
It's either the above-mentioned scenario or everyone in the family dies except Holly. For you science geeks, "Holly" is a genus of a species of plants that are the only living genus of that family, Aquifoliaceae.