smoelheim,
I'm not sure that they attract new owners, no in and of itself, is it enough to retain older users, but the note about it being the first step in what they plan to be regular updates over the next handful of months has me excited. The game was in need of updating, even if the updates we/are most cosmetic, 2 years is a long time in the gaming world. Sounds like these changes make for a slightly better game, some are things I've definitely wanted for a while now.