The first team I ever had was, and still is Manchester in Iba 8 years ago. I wanted Mt. St. Joe, which is a mile from my house, or Thomas More, which is still closs, but they were not open. Manchester was open and in the same conference, Heartland, so I picked them. I was tempted to pick Ohio Northern, but even though I have a degree from there, I feel no real attachment to the school. (Long story).
Every team I have had since then, maybe 20 - 25 over the years, I picked purely by the conference they were in, the rebuilding that needed to be done, or as a stepping stone to get to the next level. Of course now I have no interest in D1 or climbing the ladder.