As I posted in the College football forum, it's also possible this was just a Heisman campaign hype. Promo departments have done stuff like this for years. Theismann used to pronounce his name THEES-man before he went to ND. John Cappelletti's kid brother.
This may just be the promo stuff taken to an extreme, like Lance Armstrong or Tiger Woods. These days, lots of people lie on their resume. That may be all this is, in a very public forum.
What if Swarbrick is lying, too, and Notre Dame was in on it? God knows a university admin, like say, at Penn State, wouldn't lie in public, right?