Well, you seem a little slow on the uptake here so I'll help you out.
Putting "-" around deserving means I don't really think me, you, Goodell or anyone is the person who decides "deserving". As a general rule, I think everyone eventually gets what they deserve. The rules dictate that division winners get a home game. Not one ******* thing mentions "deserving".
So, yeah, talking about "deserving" ****** me off.
And I still don't get why you're not OK with doing away with divisions.