“You taught everybody that Market Basket is a place where respect, honor and dignity is a way of life,” Demoulas told his workers. “You displayed your unwavering dedication and desire to protect the culture of your company. You have demonstrated that at this organization, here at Market Basket, everyone is special. You have demonstrated that everyone has a purpose, everyone has meaning, that no one person is better than another, that no one person holds a position of privilege. ... We are all equal.”
Arthur T. has always called the workers "associates" and not "employees". When the co-CEOs came in, they were calling them employees, which offended all of the associates.
I thought that was rather interesting.