Obviously. I believe fans want to see something "special". What determines "special" is in the eye of the beholder. In the middle of June, game 73 of 162, a 3-1 win over Minnesota might be something to Fan A. But, to Fan B, it's a meaningless game in the middle of June. Yet, if their favorite player made a nice, over the shoulder catch in the 4th inning of a 0-0 game, they're likely to tell someone about that play, slap a high-five to the guy sitting next to them, maybe just smile at the memory of it on the way home.
I assume you're more than a casual baseball fan. So am I. But, on the grand scale, there are a lot more casual fans than us. Believe it or not, you'll find people inside the stadium who don't care who's playing or which team wins. They're just there to see and be seen. Mostly at Wrigley but it happens elsewhere too.