lulz, as of now, these changes are gonna run-off 20% of existing coaches, with another 23% that are openly pessimistic...so they've managed to make a product that has a very good potential to decimate at least 43% of the user base. Plus, if you simply split the percentage of those reserving judgment at the moment and lump them in with the people that disapprove, then you wind up with a product that has an approval rating of only 45% of your existing client's.
Not only do the actual proposed changes defeat themselves on so many levels, but these numbers indicate that going through with the update (as opposed to simply doing nothing) could potentially be self-defeating from an actual business position. And anybody familiar with marketing (which ironically is what inspired these changes) will tell you that it is much much much more expensive/costly to replace an existing customer with a new customer, rather than just retaining the current one.
So putting yourself in a position where you could potentially have to replace 55% of your existing clientele, especially when you had the option to literally do nothing instead, is what they call in the business world "screwing the pooch", and in epic proportions.