I think one of the points missed is that college football is an arm of the athletic department and the University. The money generated from football or any other revenue sports should be used to help with other programs, if necessary. A University with only a football team would have a tough time generating all of the money that is being debated without other sports programs because they would not meet the minimum number of sports that is required to keep a conference affiliation and a large part of revenue sharing. Sure, there are a few schools that could survive as independents, but if that was the way to go, then it would have happened already. Some folks in this forum have shared the view that student-athletes in non-revenue sports should just be grateful to have tuition, room, board, books, but I argue that should be the same for student-athletes playing football. Just look at the Big West Conference, no football programs exist. Why? Because they were losing money as most programs do. College football is big business because alumni and fans support their hometown teams. Many student-athletes have been propelled into star status because the sports information departments at the Universities market student-athletes in trying to bring more visibilty to a campus. That is no different than the law school at Harvard marketing their very best students to bring more visibility to their campus. Most student-athlete would love to be showcased for their talents at their respective university and they do it knowing that their are no payments associated with it.