It's simple math. If I'm giving you $30 for your Mickey Rivers autographed bat, I don't really care about authentification. I'm just going to display the bat somewhere and, when I die, it will probably see the garbage. If I'm giving you $50,000 for the bat Jeter used to get his 3000th hit, I want the ***** authenticated. I may place it next to Rivers' bat but, when I die, somebody is going to want it. It's an investment.