Go to a forum... This one is fine.
Click on any user name.
You see the date they joined.
Most of the those dates are pre-FOX. You don't see many this decade at all.
How many new users are coming to this site?
Attrition... We change interests, we lose interest in playing the same game. And the site isn't doing anything to bring in new users.
The battle for the web is fought two ways: Organic search results and paid search results. As far as I can tell, the paid search budget for Whatifsports.com is $0. Want to check? Go to www.spyfu.com
and enter this URL (or any URL).
And the organic search results aren't getting it done either. If you want to find WIS, the only combination of words that get it to the front page of google are "Simulated Baseball". They wind up third there. Fantasy baseball... All time baseball... Baseball computer game... All fall short.
In short, they're losing the battle for the eyes and wallets of new customers.
Then when a new user gets here, he gets his butt handed to him by the cookie monsters in open leagues. And he leaves.
Gee.... Nice business model.
They need someone who understands SEO optimization, web analytics, and online marketing, and to give him a reasonable budget for adword purchases to bring in new blood.
Then they need to change the rules so that once you win 3 open leagues, you are ineligible for further rewards including TOC entry. Take the incentive away from the cookie monsters.
Unless they do that.... Even if the promised re-build of the site occurs, we're sitting here on a zombie site. It's dead, but it's still limping along.