Failure starts at the top.
Here's an email that a friend of mine received around a week ago (he's not sure how he got on THIS mailing list):
From: Michelle Obama <email@example.com>
Reply-To: "firstname.lastname@example.org"... <email@example.com>
Date: Wednesday, September 25, 2013 12:42 PM
Subject: Hey, it's me
It's been a while since I've written, but it's a good time to check in.
For the first time in a long time, our side gained some real momentum over the summer -- on everything from immigration reform to climate change.
This is why we organize in between elections.
We all have a personal stake in what happens over the next few years.
So, what is the number one issue you care about?
We have some big challenges ahead, and how you decide to be part of them will be as important as ever.
Barack is going to keep fighting for the things we believe in, and if he can count on you, too -- well, that's when we get things done.
P.S. -- Don't forget to share more about what makes you tick.
"Our side" . . . isn't that awesome, coming from the website for the President of "Hope!" and "Change!"