Let's put it another way. I've said for quite some time that baseball has a small window to be relevant in the sports world. Football, pro and college, dominate a lot of the calendar. I don't think there's anything MLB can do in September to take the headlines. But, the start of the season is open. NCAA BB ends in early April(3 games in April, I think). The NBA is in it's pre-playoff, 1st round stinkers area. The NFL draft is a month away. So baseball has the first month of the season to build some momentum and keep eyes on their game until football starts. And they open the season in anonymity.