I just find it utterly hilarious that Mike rips on MLB's "marketing", and then makes it abundantly clear he has no clue what marketing is.
MLB is doing a great job of marketing, as Al Cheez has explained. Those two games were almost a "gift" for Australia fans and something exclusive for that market. And making the games count makes it even more special for fans down under who get to watch the games live. I think we can all appreciate the difference between watching a ST game and watching a regular season game. It makes a difference.
And then we still get "Opening Day" here in NA. I'll go back to my restaurant example. New restaurants traditionally have their Grand Opening a week or two after they open. Customers don't say "Nah, I ain't gonna go - they already opened last week, lyin' bastards!".