As a new player, I'm not exactly a fan of shelling out 50 bucks for a steep learning curve. That has to be a deterrent for a lot of potential players. It is for me, as I'm considering calling it quits after my season run out.
I think there can be a decent middle ground here. Have a half price "learning package" that's up to 5-7 seasons, than go full, with the potential of rewards offsetting those costs. Keeps the game affordable but also competitive as players want to get rewards to reduce costs.
This is a pretty cool game, and with the right attention to new players and some pricing balance, it could take off pretty good.