Another way to look at it is that this competition, from start to finish, will last over a year to complete 10 seasons. How much will you spend on X (X could equal Starbucks, cable TV, golf, movies, beer, etc....) for other types of entertainment in that year? Obviously, the coaches who joined this challenge take HD at least somewhat seriously and invest a good amount of time on this game. Dropping a few extra $ to make this particular pursuit more interesting makes sense to me. (But, I'm a bit odd, so that doesn't necessarily mean anything. Lol)