2-3: Perimeter Shooting
3-2: PIP
Over simplification, but can probably get you started.
If I play against a 2-3, I will usually bring in my best perimeter plays and increase the distribution for them. Against 3-2, I might not shoot many outside shots at all, and load up on my post distribution.
I usually try to set up both gameplans for a zone, in case the coach plays the ol' switcheroo at the last minute.