Posted by shoe3 on 12/6/2020 8:19:00 PM (view original):
“But do we really feel like anybody would quit because they lost their job at a school?” Quit the game outright? Some will. Some won’t (if bribed with a free season, or something). Drop the world? That will absolutely happen, and it’s foolish to think it wouldn’t. But even if it didn’t, it’s still kind of beside the point. Replacing customers who pay near full price with customers who do not, when there is no compelling reason (ie, job scarcity) to do so will definitely cost money, one way or another.
Shoe, you do realize that if the user took a different job within the world, the P&L for the world remains exactly the same, right? WIS hands out the same amount of credits every season, having a better coach in a better job doesn’t hurt P&L unless the other coach quits. They may quit, and that is a fair argument, but the current argument of “replacing customers who pay near full price with customers who do not” does not make sense.
The thing that works in this games’ favor (from a business standpoint) is that you every user comes in at basically 0 marginal cost. If they end up winning and getting season credits, its a 0-sum game, they are taking credits away from someone else.
My guess is that Adam, our new product manager friend, is probably looking at the lifetime value of a WIS customer in terms of # of seasons purchased. I’d wager the lifetime value of a HD customer is probably much higher than the cost to acquire that customer, making HD a profitable game. If Adam can convince them to pump a little $ into marketing the product (and cross-selling to other HD products), the # of users (and the WIS revenue) will ramp up and we’ll see fuller worlds and a more robust budget to improve the game.