"Nice" is the word I'd use for it. The owner of that team spent about 5 seasons tanking, and he had a top 3 draft pick four years in a row. I believe he had 4 seasons of 115+ losses in a row.
That kind of tactic really ruins a world. This world always has trouble filing quickly - I think there was about a 2 month wait last summer - and now that this team is going to win 140 games, the only people who will ever want to join next season are new players who don't know better, oblivious people who won't think to check the standings, and other schemers who plan to pull the same tanking plan.