Eh, it's not a one time deal. I had been at Very High on a recruit for the entire first session with noone else above very low, and noone else showing as having offered. To be fair, I moved my AP's to other recruits, and didn't put in much effort (5 HV's, a CV, and an average of about 20AP's per cycle), but in the signing cycle, another team offered and maxed out and I went from being the sole Very High and offer (that I could see) to him signing with another school and me being moderate in one cycle.
It is to the point where my intention on early signees, is to find a guy who is solely considering another school, and that school has multiple open schollies so I know he has focus other places. Placing just enough AP's to open everything up and then laying low until the signing cycle at which point I am going all in on that recruit and hoping to snipe. It's a legit strategy and a lot of coaches use it, I have had it used against me multiple times.