I may have contributed to muddying the waters when I referred to the 3.0 international scouting/recruiting with multiple IDs as a loophole. It's cheating. Using multiple IDs to get advantages with more players is cheating. And it's explicitly against FPGs. Exploiting loopholes isn't necessarily cheating, but it definitely is when it creates an unfair advantage over players abiding by the FPGs.
I don't see things like discovering pulldowns as loopholes anyway. It's just discovering an aspect of the game. For a long time in 3.0, most people didn't think promises increased the value of visits. A few of us suspected they might, and recruited accordingly. That's not exploiting a loophole, it's just pursuing a different method. Sometimes that method ends up being beneficial.
Now for what it's worth, I have no reason to think emy himself cheats. I enjoyed battling against him in the previous version (maybe with my alt ID? :) There's a big difference between great, competitive coaches like emy, and guys who are always looking to cut corners. In the former group, I fully expect them to pursue whatever legitimate competitive advantages they can conceive. The latter group is not concerned with legitimacy, or "fair play".