that was my first guess too. He had a great hitting season with 57 PAs, 20 hits, a .364/.375/.527 line totalling .901 OPS. his OPS+ is 137 and he only struck out 9 times. To give this some context, the only 2010 players with a higher OPS+ are fellows like Pujols, Bautista, Hamilton, Votto, Cabrera, and Morneau. I'm sure his fielding has something to do with his price too, but all in all, you're paying a lot for the Big Wood.