Received some interesting feedback on scholarship messages in my recent conversation with CS. Like bow2dacowz mentioned earlier, I was told that just because you get an extremely positive sounding scholarship message, this does not mean you are definitely in the lead. Apparently, the messages represent "recruit interest" not who's leading, and in certain circumstances, a recruit may be "very interested" in multiple schools. In those cases, multiple schools may get the positive messages.
Also, they made it extremely clear that messages are generated on lead changes only. Messages are not generated when another team joins or leaves the Consideration List or based on an increased gradation of a lead. Unless there is a new leader, no scholarship message is generated, end of story.
I honestly don't agree with this information, as years of experience tell me it's not correct. However, I am throwing it out here, because CS could not have been more clear or direct in making these points. I sent them a current example where I received a "You're my top choice", followed by my next 2 being behind (the 2nd solidly behind IMO). Waiting on a response, will post the info here if it's useful.