What I've seen lately in my worlds is that long-term owners (10 seasons plus with same team), really good and knowledgable owners, are leaving the game. Not because the game is bad, but because of life issues (college, kids, job, etc.). This is common with subscription games...the game gets repetitive and less challenging and other things take precedence. Problem is that no new owners are replacing these people. HBD is not attractive to the next generation of fans because of a few things. The game looks really old. There is no mobile/social component. You really have to be a diehard to appreciate it, and unfortunately less people like baseball and tend to watch more football.
With the lack of customer support, no plans to refresh the look/feel, and no plans for marketing, this may be what we have to look forward to for a long time.