Posted by dahsdebater on 2/17/2016 4:53:00 PM (view original):
As a person who went through the public school system and a private school in the '90s and early '00s, I can virtually guarantee you that that would not happen now. People just wouldn't see it. If the WS was on during school/work hours, most people would not have the flexibility to watch it live.
You're a smart guy, you know how marketing works. The REASON MLB makes more money off evening broadcasting is precisely BECAUSE more people watch the games. The cost of ad space is directly proportional to predicted viewership.
You're right, the 1971 World Series was the first in history to have SOME of its games played at night. And even the partial advantage of that led to a 25% ratings increase relative to 1970. Ratings didn't drop back down to the 1970 level until the 90s. The decline in World Series viewership has nothing to do with games being played at night. It didn't start until over 2 decades after the games started being played at night. The decline has more to do with reduced pace of game, declining overall interest in the game in the early '90s, and more than anything, I suspect, the proliferation of alternative programming available starting in the late '80s and early '90s.
I agree with everything said here 100%.
People who disagree, need to venture onto the Internet and look at some history and facts. No one is sitting through 3-4 hours of baseball with endless commercials, when they can watch their favorite TV shows and just catch the score from time to time on their phone or computer.
Just because people aren't watching TV, doesn't mean they aren't seeing the results of the game. The MLB, CBS, ESPN...etc..etc all see money form online stuff anyways, so they don't care.