Also, it has nothing to do with being talented and everything to do with being famous. How many of you know that Ahmed Zewail died last month? He was undoubtedly one of the most brilliant living scientists. He won a Nobel Prize for the development of ultrafast spectroscopy, which is now the most important tool for studying chemical reactions and interfacial processes and is ubiquitous in chemistry and physics research. He was a serious candidate for a second prize a few years back for development of 4-dimensional spectroscopies.
Since nobody outside of science really identifies with ultrafast spectroscopies, how about Irwin Hahn? He died last week. How many of you knew that? Irwin Hahn discovered the spin-echo in the '50s. That led to the development of modern NMR technologies, which are also ubiquitous in chemical characterization and arguably the most important characterization technique for synthetic chemists. Still esoteric, even though materials developed with assistance of numerous NMR characteristics are all around, including within the laptops, tablets, and smartphones we view this site with. But the same technology was also adapted for MRI. And who doesn't know someone who's had an MRI? How many lives have been extended by the results of MRI scans?
I guarantee you that any Kardashian death would elicit orders of magnitude more sadness and feeling of loss from the general American public than Irwin Hahn's. Nothing to do with talent. All about being famous.