The problem I present has an easy fix, from my standpoint but maybe not a programmer's, in that you could allow users to stay in their conference, with their players, but under a "correct" school name. IOW, that TAMU user could stay in the B12 but his school name would be West Virginia.
Now, of course, you're going to get the "I didn't go to WVU, I went to TAMU and we were in the B12 then. I like it that way!!!!" guy but you can't make 100% of the people happy 100% of the time.