Posted by MikeT23 on 7/29/2017 7:12:00 AM (view original):
Normally, I say a price reduction is a bad idea because I'm not fond of telling businesses what they should charge. I don't go to a steakhouse and say "Yeah, $17.95 is too much for that steak. If you reduce it to $12.95, I'll order. But, since you don't have the authority to do that, gimme a salad." However, if credits were reduced, it would make sense. Assuming, of course, more people would play. I'm not convinced that price is the reason people don't play.
Mike, I disagree a bit here. Steakhouses aren't exactly hurting for customers, so price is not an issue, because the market has determined that $17.95 is not too much for a steak. Personally, the current price point of HD is on the high end, and if not for the credits for success, I would consider backing out. It's not an issue of whether I can afford it, or if it's a good game, but I can spend $15 a month on better things.
I would see no issue reducing reward credits if the price was reduced, but the current price is definitely a contributor imo to entry of new customers, and contrary to popular belief, it's not always because someone can't afford it.