Fox Interactive Media Acquires WhatIfSports.com
September 19, 2005 - As many of you have already heard, Fox Interactive Media, the newly formed Internet division of parent company News Corp., has completed the acquisition of WhatIfSports.com. Before you get too happy or angry, we wanted to address possible concerns/questions that you may have:
Q: Why sell?
A: It was not an easy decision, but at the end of the day, we knew that our primary limitation to growth was marketing/distribution. FIM brings us all the resources of a global media company: TV (Fox, Fox Sports, DirecTV) , Radio (Fox Sports Radio), Print (100s of newspapers and magazines throughout the world), Online (FoxSports.com, Scout.com).
Q: Will prices go up?
A: No, we do not have any plans to increase prices.
Q: Will Fox people take over now?
A: No, we will still run the day to day operations. We do not anticipate any operations changes (customer service, data center operations, etc.) in the short-term (12-18 months).
Q: Will WhatIfSports remain or will everything be moved to FoxSports.com?
A: We may offer games through FoxSports as well, but WhatIfSports.com will remain as you see it.
Q: Will we see WhatIfSports Super Bowl ads? How about mentions on Family Guy?
A: No, you will likely see more advertising and promotion on Fox broadcasts, but I don't anticipate that level of promotion.
In addition, we have scheduled a chat for tonight (Monday, September 19th) at 9pm EST to answer/address any other questions or concerns you may have. You may click here to post questions now if you can't be online tonight between 9 and 10pm.
As always, thanks for supporting WhatIfSports,
- The WhatIfSports Team