I remain convinced that with even a little marketing effort, they could get a lot more participants in this game - and every added participant is almost pure profit.
Post features based on the SIM on various Fox Sports sites. Links. Simulations of upcoming and famous matchups
Pay some attention to the game and get existing players more excited.
Run promotions the way folks do in other markets - buy a season for a friend who is a new subscriber and get a free season for yourself or something....(but have to find a way to avoid that being used to abuse FSS like free seasons were)
Promote WIS products on fantasy sports sites - I'm thinking places like onroto and other sites that are not affiliated with any rival network - some percentage of roti geeks (like me) will want to try this
Promote HD on web sites linked to college football and basketball teams - official sites, fan boards.....cut those deals now and be ready to market in during the week or two before the NCAAs and during the NCAAs....
There is a bunch they could do with modest effort to bring in hundreds of new users - I see very little marketing effort.