The issue is communication. It doesn't take a lot.
Suggestion thread, one post every 30-60 days - "he's what we'lll consider"
HBD update thread, one post every 30-60 days - "no updates scheduled"
Customer service responses - within 24 hrs "we're investigating". Every 5 days max after - "we haven't forgot about you, still investigating"
When #3 is dropped, as it has been, people start thinking about 1 and 2.
I think 99% of us agree that the "too many home runs!!!' customer should just be told to go to hell.