AdBlock extension works in Safari.
alblack56, I researched the 'ad choice' thingy and discovered that turning it off means they will not send ads targeted specifically for you. Basically they still track you and try to figure out your preferences, and will still put up ads, but with it 'off' ' , the ads will be even less useful to you.
I drilled down deep enough on google to find out who they think I am and discovered my second language is portuguese. I had a son spend some time in Brazil 10 years ago and he visited some portuguese language sites when he got back, but I don't know any portuguese. Also, they think I buy lots of women's apparel. That would be my wife. Not that there is anything wrong with cross-dressing bilingual coaches.