If I was in charge, I'd use my connection to foxsports and foxsports radio to advertise this thru both local and national sports talk show radio hosts. Give JT the brick, jack & zak or whatever yocal talks on your local foxsports station free teams and a mentor for a couple of season with the agreement that if they like the game, and want to stick around they can keep their team for free in exchange for occasional mentions about it on their show. I was on this site in its infancy, but had forgotten about it. Came back after Lance McCallister (username shotgun) talked about HD on his show several times. HD wasn't around when this site first started, but that is what got me hooked. Having somebody mention on their radio in a casual manner can certainly generate interest.
The 2nd thing I'd do, and I don't know how accurate it is though I'm not sure that it matters, is use the Fox NFL sunday pregame show, use any college basketball games shown nationally or locally on fox sports network and work in the WIS simulation. I'd register WIS.com and have it redirect back to the main site, so that on Fox NFL sunday pregame show, along w/ the prediction by the panel, and on the scroll on the bottom, I'd have a WIS.com final score prediction. If their fairly accurate, I'd pimp out its accuracy, if the simulation results are not, then I'd ignore them as best as I could, but either way I'd find a way to work it into the show to help drive traffic to the site.