When it comes to a discussion on battling for recruits, you'll only hear from one or two coaches about how they were able to land a 5 star player with a C+ and below prestige. What you won't hear are all of the coaches that failed in that same attempt. Some quit the game in frustration. I watched everything that was going on in battles when I was at Wake Forest. It's often a failed strategy. Yeah great, you landed that 5 star recruit with 40% signing odds, that's still only 1/10th of your team. Now what happens if another team battles for your second and third recruits, then you're screwed.
Cub's situation is a bit different, considering there weren't really any schools within California with a higher prestige.