Honestly, I think they may have one of the worst marketing teams in recent history....
.... they have their parent company (Fox) showing the World Series. They get WIS to run a simulation of the series and to predict who wins. Not only does the WIS Sim get it correct, they predict it all the way down to the number of games, that Kenny Rogers would get the sole win for the Tigers, Jared Weaver pitching excellent, and so on and so forth...... yet not one word during the broadcast. All they do is run a short article that takes about 6 different clicks from the mainpage of foxnews to finally find.
(Yes, I understand that it is probably more complicated than "hey say something about us," but..... I mean, come on.)