On the marketing side, I belong to a number of Red Sox fan discussion forums. All have recently started taking banner ads for various online games (Evony, etc.)
I have inquired on one site, the best 'knowledge' site, about HBD players and only gotten a handful (out of 5K+ members) of responses. The people who frequent baseball discussion forums, especially the independent-from-team-sites, are a potential pool of customers that WifS could be attracting with little to no new cost.