Posted by MikeT23 on 11/8/2017 6:32:00 PM (view original):
First, let's not assume "we all".
Second, that's not a productive use of time. I believe you either edit or run a newspaper. Would it be a productive use of time, or space, to put a half page/quarter page explanation of what you intend to do to make your paper better than the other guy, or the internet, once a week?
If I had a bunch of customers who were posting on a message board (or something like Facebook) that all of my customers could read, about how frustrated they were because my company seemed to them like they were disengaged, I think this would be the very best possible use of my time. Having customers publicly complain breeds more of it, and causes everyone's opinion of the product to go down. I would drop everything to do this right away without a second thought.
I would rather keep my existing customers happy and paying, and talking about my great customer service, as opposed to steadily losing customers who are frustrated with my product and talking about my company in a negative way. It's terrible for business to have unhappy customers that feel unimportant to the ownership. No business can survive long term with this kind of relationship with customers. And it is much easier to keep a customer than to gain a new one. Happy customers are much more likely to encourage others to use my product.
So, to answer your question, this would be my top priority - to try to regain the support of my customer base.
Plus, it's a great use of time to make slight improvements to my product, and to let customers know that improvements are coming by spending an hour or two, or even a day, outlining and planning what I am going to do and notifying my customers about it, being sure that I will live up to what I tell them, and then delivering on my promises.
11/8/2017 11:48 PM (edited)