Posted by Benis on 6/15/2017 1:39:00 PM (view original):
Posted by mbriese on 6/15/2017 1:09:00 PM (view original):
I agree with shoe, but only to a certain extent. I don't think you can ignore D2/D3 numbers when looking at the state of the game, but seeing healthy D1 numbers gives more evidence to the fact that there's not as much of an issue with the game itself as there is with attracting new users. If people are willing to keep consistently signing up for additional seasons at the D1 level then the game isn't a complete trainwreck, and can't be blamed 100% for the status it's in right now. WIS just isn't promoting it at all. If you put a billboard up on a country road that only 5 people drive on and 2 of those people make a purchase based on what they saw, the problem isn't with the content on the billboard.
Its keeping the new people interested who try it out. A LOT of people signed up in the recent months but many did not stick around. We've all shared many ideas and theories for this but to me, that's the bottom line. It doesn't seem to retain new users and it seems to be worse in 3.0 than 2.0.
Are you sure that the difficulty the game is having with retaining customers is a WIS issue or is it just the nature of the product? I see those damn "Game of War" commercials a few times a week, and I've tried picking it up a few times before quickly realizing "this is too much work for me, I'm just not interested". They clearly have enough of a user base to keep going, though.
Let's say that average retention rate (percentage of users who purchase additional seasons after their first discounted season) is 7% - yes, if the promotion only fills the world with 100 people and only 7 stick around, that's going to seem like a failure. My point is that if the game was promoted a bit more using a few very simple mediums, these promotions should
fill D3 in open worlds, and then continue to nurture user growth after the 93% (or whatever the actual percentage of users not retained is) drop off after the first season.
Also, Mike's "I assume this is how 2 a day worlds work" argument and the backpedaling that followed is a perfect example of why you shouldn't feed the troll. He didn't do the research before posting. Also, his posts are too long - who has time to read them?