Like, I suspect, most WiS players, I started on WiS by playing sim leagues. I stopped playing high cap theme leagues at least a decade ago. When everyone has the very best players, real life stats, ratings, they all cancel each other out in the simulation.
The most critical understanding I came to when I was learning HBD was that players I thought had good ratings did not in fact have good ratings. It was hard to realize that a 70 rating of anything isn't actually good, it's merely baseline. Raise that baseline and like Sportsbulls says, that's deflation. And frankly, if a new owner is still thinking that 70 is good, like I did, isn't it just making his learning curve longer?