The 2nd thing I'd do, and I don't know how accurate it is though I'm not sure that it matters, is use the Fox NFL sunday pregame show, use any college basketball games shown nationally or locally on fox sports network and work in the WIS simulation. I'd register WIS.com and have it redirect back to the main site, so that on Fox NFL sunday pregame show, along w/ the prediction by the panel, and on the scroll on the bottom, I'd have a WIS.com final score prediction. If their fairly accurate, I'd pimp out its accuracy, if the simulation results are not, then I'd ignore them as best as I could, but either way I'd find a way to work it into the show to help drive traffic to the site.
This is actually an outstanding idea, and it wouldn't cost Fox anything to mention. Just run a quick graphic and talk about that for a moment, and it'd send at least a few curious viewers to the site, where they might find something that'd interest them. They could do the same thing on all their pre-game sports programming, really.
This is a great product; I don't know why it seems to languish in relative obscurity.