Who's #1?: The Science of Rating and Ranking
of particular interest to me right now is chapter 12 (vis-a-vis Notre Dame!)
"Here’s a scenario: Team A lost two early-season games, then went undefeated for the remainder of the season, while team B was undefeated save for two late-season games. In your opinion, which team should be ranked higher? Most people say team A, since 'preseason doesn’t matter.' ”
2012, Princeton University Press