Making it cheaper is not a good way to make a better, more attractive product.
I buy a $5 hamburger, take a bite, say "Bah, this tastes like ****", throw it in the trash and go to another burger place.
I buy a $30 steak, take a bite, say "Bah, this tastes like ****", send it back and get another steak until they get it right.
Cheaper HBD would lead to more abandoned teams and no one to take them.