You cannot add additional salary or bonuses to minor league contract offers. The only thing you can add, as you've already pointed out, is a ST invite.
Most likely, the deal breaker is probably something no longer in your control, as in the other team you're bidding against has better minor league coaches. The emails are confusing in the way they're worded because they make it sound like it's about money. But in those cases, it's really about development and opportunities for advancement.