A lot of coaches will put 1 AP on tons of players. It can help you be sneaky. For instance.....
if a day or two goes by, and you show up on a recruit, who ever is leading on that player will be fully aware of you. And expects that you will pursue that recruit. But if you put 1 AP on the player the first cycle, your name makes the list.
As recruiting continues, maybe a coach takes the lead, and relaxes, thinking no one is coming for his player. But there you are in the background, loading up AP the whole time, having everything unlocked. Then when signing cycle comes along, you drop the bomb on him! Promises, then 15+ visits, and you likely can steal the recruit. Because maybe he put 0 visits in. Thinking it was an easy sign. Or 5 or less visits.