As a general follow-up...
I think you have to go through that thought process that I did.
1.) What's your goal?
You want to dominate D3/D2? You want to reach a high level D1 school? You want to take your favorite school that is low/mid-tier and turn them into a perennial power?
Once you figure out the goal, I think you run into different answers and some items become more important than others. During my run, I had numerous reasons and factors.
- Joined a few D2 conferences just to start a dynasty with other coaches trying to do the same.
- Joined a D1 conference because a group of us were trying to make a non-traditional conference into a powerhouse.
- Joined a D3 conference with a group, starting with a 300 RPI school, just to see if we could build it from the basement.
- Took over a D2 powerhouse because I was bored with D3.
- At one point, I had UC, Notre Dame, and North Carolina in various worlds because they are my favorite programs.
In each scenario, the needs/factors were a bit different. There is definitely a common theme of having a factor that generates interest (being in a group/with a favorite team), being a key contributor. Once you get that settled, then you get into the success factors.