The preferences are all multipliers for positive or negative effect on the effort you put on the recruit. If the recruit has a Wants to Play preference, promised minutes (not a promised start) will change that preference from neutral to Good or Very Good... which will impact all future effort.
For every recruit, regardless of a Wants to Play preference or not, a promise start is worth about 5 HVs. Promising 25 mins is worth about 4 HVs. Those are the estimates I use.
It’s a great boost to your efforts without spending any of your budget.