If the FAQ is to be believed, the order is loyalty, coaches, then ballpark. I'm in a tiebreaker situation on a max contract for a 93 OR position player and not leading. Of the franchises who have at least $30m available in salary, none have a coach combo better than mine. I have 91 hitting and 92 fielding. The player's previous franchise has at least $30m to spend so I assume the loyalty bonus is kicking in as his coaches are 83 hitting and 81 fielding. If it's coming into play his ballpark rates better for a hitter (Salem v Santa Fe), but I'm working under the assumption the FAQ is correct that the ballpark is only an issue if the coaches ratings are tied. So I'm guessing the loyalty bonus is giving him at least an edge >18 on the coaches. 20 maybe?