this is normal, and has always worked the same way, at least as long as i've been here.
its based on the player's level relative to the school, but based on the HD rankings which don't correlate too well with player skill, basically. anyway, the level of the player and school (division, prestige) are compared and this drives a lot of things... like how much negative impact a scholarship pull does. on the low end, all pulling a scholarship does is remove the opposite effort that was added (at least that minimum is still supposed to be in place to stop positive loops). on the high end, players get super ******.
its normal especially in lower divisions to recruit up and see mostly players who will get ******, but still. anyway, this same factor impacts things like inform of redshirt and amount of effort to unlock the recruiting actions.